Along with Swire Pacific, the Chinese University of Hong Kong and supporting sponsors, the CUMBA CSR Committee is proud to present participating institutions the first CSR Case Competition.

 

 

We’ve set the bar high with this competition because finalists will get the opportunity to take the stage at the 8th annual CUMBA CSR Conference held on May 28th, 2014 in Hong Kong, and present in front of 300+ business professionals. The audience will also include Swire personnel, CUHK professors and industry specialists.

 

 

This year’s competition will focus on offering an innovative yet practical zero-net impact solution for one of Swire’s business units. Swire believes that business growth should not come at the cost of the environment. The company wishes to protect the environment we work in, by encouraging their staff to work to this end, by using appropriate technologies and by funding appropriate research and development. Your job is to further this objective with a pioneering solution.

 

Select from one of three companies: Coca Cola, Swire Properties, or Cathay Pacific Catering Services, identify an issue that can be improved or changed and offer your innovative CSR strategy.